Server-side event tracking that actually works.
Trace99 is the performance OS for 8-figure DTC operators. CAPI gateway, cost ingestion, pre-click router, true profit, subscription intelligence. One product. Five modules. Built on Cloudflare.
Workers, Durable Objects, D1, R2, Workers Analytics Engine. Zero AWS, zero Vercel, zero spreadsheet duct-tape. Sub-50ms p95 globally.
Every event, row, and Durable Object is tenant-scoped by design. An agency runs twenty client portfolios from one console without a security incident.
We use this in production on a real 8-figure portfolio. Every feature ships because we needed it on Monday morning, not because a roadmap said so.
Today you pay five vendors for what's in this box. Trace99 ships them as a single, server-side, multi-tenant operator stack.
One endpoint into Meta, Google, TikTok, Klaviyo, Pinterest. Edge-deduped, race-free, retried until they ack. Per-tenant Durable Object buffer means events never drop, even if Meta CAPI goes down.
Hourly pulls from Meta Marketing API, Google Ads, TikTok Ads. FX handled. Token vault per tenant.
Lander/offer splits, geo rules, A/B and bandits. Voluum-compatible click IDs for migration.
CKC, Recharge, Loop. Rebill events fired to all CAPIs. Decline recovery wired into Stripe and Braintree.
Every pixel earns its place. No empty dashboards, no cute illustrations. Numbers, signals, and the truth about your spend, in real time.
| Campaign | Source | Spend | Revenue | Profit | ROAS | 24h |
|---|---|---|---|---|---|---|
| GLP-1 Quiz · Cold US | meta | $48,210 | $192,840 | $71,402 | 4.00x | +12.4% |
| Brand · Aurora | $8,420 | $62,118 | $28,940 | 7.38x | +3.1% | |
| Lymph Quiz · 25-44 F | tiktok | $22,118 | $54,940 | $11,402 | 2.48x | -4.8% |
| Retargeting · 14d | meta | $3,840 | $28,210 | $14,118 | 7.34x | +1.9% |
No favors, no asterisks. Compiled by the team that operates a real 8-figure DTC stack on this exact gear.
An 8-figure DTC operator we work with runs a multi-brand portfolio. One campaign generates 57% of total volume. Stape gave them 70% match rate, Voluum showed $0.000 in cost columns, and there was no way to compute true profit.
We rebuilt their pixel stack on Trace99. Match rate hit 95% within the first day. True profit reporting landed week two. Subscription rebill events started firing back into Meta CAPI week three. They cut four vendors that month.
"We stopped paying five vendors. The numbers we look at every morning are finally numbers we trust."
No free tier, no self-serve trial. Onboarding is a real conversation. That is how we keep the product dense and the customer base sophisticated.
Single-brand operators serious about server-side tracking.
Multi-brand operators who need the full operator stack, not pieces.
Trace99 onboards selectively. We focus on premium DTC operators and agencies running 8-figure portfolios. If that is you, let us talk.